To celebrate the GMT Lady magazine’s 10th anniversary, the creative mood of Caran d’Ache, a swiss manufacture dedicated to writing and drawing instruments, laid hold of photographer Denis Hayoun, who created images that combine watches from brands such as Baume & Mercier, Audemars Piguet, Bulgari, Patek Philippe, Van Cleef, De Grisogono, Breguet and Hublot, with the gleaming colours of the Maison Caran d’Ache.

If this was an invitation only watch event, it’d perform as such: Maximillian Busser and Friends would arrange a private gathering in Lake Geneva together with the top watch influencers to discuss the state of the watch industry, have a “watch show” full of one-off collectibles, also, importantly, drink copious quantities of “warm” beer with a side of gloating to help wash down it. A Few of the invitees are Andreas Strehler, Kari Voutilainen, Roger W. Smith, and Vianney Halter, as headliners. Richard Mille, De Bethune, Ressence, and HYT would signify a number of the innovative watch companies to pop up with all showcases. Last, Bamford Watch Department and Motorcity Watchworks would round out the modifiers section, bringing with them a collection of DLC coated, mil-spec divers and custom modified watches, which were very popular in recent years.Uber-geeky “watch races” will be held; Chronometre Classic (best timekeeping watch), Chronograph Drags (most precise time cease), Chronograph Drags (Vintage Class) along with the all too famous Redline Renegades Hurry (fastest VPH). The bonus round are the Deep Dive Sprint (most water and strain resistance). Completing the festivities would be a “watch series” and a tribute movie of the late George Daniels. Obviously, Baume et Mercier would be the title sponsor of this shindig with everyone riding in around Indian Motorcycles.

Click on the photo to view the slideshow.